The Boom in Overseas User Acquisition: How Chinese Companies Can Break into Global Markets?
As traffic dividends diminish and user acquisition costs rise, overseas user acquisition (UA) remains a core strategy for Chinese companies to overcome geographical barriers and reach global audiences. Whether in gaming, short-form video dramas, or fintech apps, precise ad targeting has become key to unlocking international markets.
UA: A Powerful Tool for Rapid Global Expansion
1. Gaming Apps
The overseas gaming market continues to thrive, with strategy (SLG) and role-playing (RPG) games standing out.
According to DataEye, SLG games averaged 70,000 monthly ad creatives in early 2025, with Whiteout Survival topping overseas revenue charts at $2.07 billion in cumulative global earnings.
Source：DataEye
RPG games also saw explosive growth. I9: 인페르노 나인 launched by Leniu deployed nearly 4,000 ad creatives monthly in South Korea, driving a 110% YoY revenue increase. Notably, its Google Play ad spend doubled that of iOS, fueling a surge in downloads.
Source: QiMai Data
2. Short-Form Video Dramas
In 2025, overseas short-drama ad creatives skyrocketed to over 30 million, a 10x YoY increase. DramaWave, combined with DramaReels, adopted a "paid + free" dual-model strategy, peaking at 7,000 daily creatives in December to dominate the U.S. market.
Source: insightrakr
Melolo from ByteDance, leveraging TikTok’s traffic and web novel IPs, quickly gained traction in Southeast Asia, hitting 30,000 daily downloads and emerging as a new benchmark for short-drama globalization.
3. Fintech Apps
Fintech apps excelled overseas, with nearly 200,000 ad creatives in February 2025. WeChat Pay expanded to 74 countries and partnered with Shopee to penetrate Southeast Asia’s e-commerce boom.
Source: DianDian
Meanwhile, PalmPay, in collboration with Transsion, was pre-installed in the smartphones in Nigeria, combining Facebook ads to achieve rapid user growth.
Source: DianDian
Optimizing UA Strategies: Flat Ads’ Four Core Strengths
To stand out in a competitive market, businesses need smarter UA solutions. Flat Ads, a global intelligent marketing platform, offers:
Exclusive Billion-Scale Traffic: Covering 200+ regions, reaching hundreds of millions of devices daily for precise localization.
Deep Optimization: Analyzing user behavior to boost retention and payment rates, maximizing ROI.
Flexible Pricing Models: Supporting CPI, CPA, and CPS, ensuring advertisers pay only for real results.
Customized Campaigns: Tailoring strategies by industry for high-efficiency user acquisition.
As a leading intelligent marketing platform, Flat Ads leverages its core strengths to consistently provide developers with cutting-edge market insights and high-performance user acquisition solutions. We are committed to helping advertisers acquire higher-quality global users at lower costs, enabling sustainable business growth while maximizing the value of every marketing dollar invested.