For Three Consecutive Years! Flat Ads Once Again Receives Certification from IAB Tech Lab!

Flat Ads, a leading mobile advertising and marketing platform, has been consecutively certified for three years under the Open Measurement SDK (OM SDK) Compliance Program by IAB Tech Lab, demonstrating its commitment to creating a safe and transparent advertising transaction environment.

OM SDK, launched by IAB Tech Lab in 2018, addresses challenges such as the complexity of mobile ad viewability measurement and ad fraud, meeting the demands of both advertisers and publishers for authenticity and transparency in ad displays.

Currently, Flat Ads Android SDK 1.4.18.2 and above are certified with OM SDK, supporting viewability measurement for banner, native, interstitial, video and reward video. Publishers who update to Flat Ads SDK 1.4.18.2 are able to experience more efficient open measurement functionality.

By deeply integrating OM SDK, Flat Ads has achieved significant results in ad viewability measurement, invalid traffic monitoring, and brand safety protection.

1. Automatically track key events throughout the ad display process, ensuring the authenticity and accuracy of ad performance data.

2. Effectively detect and monitor invalid traffic, accurately assessing traffic authenticity through multi-dimensional data analysis.

3. Monitor the ad serving environment in real-time, identifying media resources with potential security risks to safeguard brand image and legal rights.

As a technology-driven mobile advertising platform, Flat Ads has provided efficient marketing and brand promotion services to hundreds of partners of tools, video, social and games. Moving forward, Flat Ads will continue to collaborate with international organizations such as IAB and MMA(Mobile Marketing Association China) to advance the transparency and standardization of advertising technology, delivering more efficient and intelligent advertising solutions to clients.